How to Sell to the Postmodern Negro
The complete course. Theory translated into executable brand and campaign strategy.
What This Course Will Cover
This is the applied companion to Postmodern Negro: A Theory of Black Consumer Culture. Where the ebook builds the theoretical architecture, this course executes on it — module by module, framework by framework.
Each module translates a theoretical principle into a concrete strategic tool. By the end, you will have a complete capability set for reading and entering the Black American consumer market without the missteps that destroy brand credibility.
Planned Modules
Module 1: The Symbolic Operating System — How to read the cultural codes that govern purchasing decisions
Module 2: The Revere Market Penetration Matrix — Applying the RMPM to diagnose and reposition your brand
Module 3: Narrative Risk Audit — Identifying where your current positioning will fail before it does
Module 4: Cultural Symbol Mapping — Building your brand's symbolic alignment document
Module 5: Influencer Architecture — Who matters, why, and how to approach relationship building correctly
Module 6: Campaign Concept Angles — Building creative from symbolic capital rather than demographic assumptions
Module 7: Implementation Roadmap — Sequenced entry strategy with checkpoint criteria
Join the Waitlist
Be first to know when the course opens. Waitlist members receive early access and a reduced launch price.
Start Now
While the course is being built, the foundational ebook is available now.
Postmodern Negro: A Theory of Black Consumer Culture
The theoretical foundation. Read this first.