Proprietary Frameworks

The Analytical Architecture

Two frameworks built from the ground up using postmodern consumer theory applied directly to the Black American consumer market. Not repurposed from general marketing textbooks.

Featured Framework

The Postmodern Negro & His Graph of Desire

Lacan's graph of desire, simplified and applied to 2020s Black American consumer culture. Ten slides. Click through, or download the full PDF.

Download the PDF ↓
The Postmodern Negro and His Graph of Desire, slide 1 The Postmodern Negro and His Graph of Desire, slide 2 The Postmodern Negro and His Graph of Desire, slide 3 The Postmodern Negro and His Graph of Desire, slide 4 The Postmodern Negro and His Graph of Desire, slide 5 The Postmodern Negro and His Graph of Desire, slide 6 The Postmodern Negro and His Graph of Desire, slide 7 The Postmodern Negro and His Graph of Desire, slide 8 The Postmodern Negro and His Graph of Desire, slide 9 The Postmodern Negro and His Graph of Desire, slide 10
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Revere's Law of Market Magnetism β€” Visualizer

Framework I

Revere's Law of Market Magnetism

"Market magnetism follows symbolic resonance, not demographic proximity."

The foundational principle. Explains why demographic targeting fails in this market and what actually drives consumer acceptance.

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Revere Market Penetration Matrix β€” RMPM

Framework II

Revere Market Penetration Matrix

"The diagonal is the win condition. You can't go P3 everywhere at once."

A 3Γ—3 diagnostic matrix mapping your brand's current position and the path to market entry across three axes.

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The Postmodern Negro

Framework III Β· In Development

The Postmodern Negro

"The most fluent consumer in America. Every object is a sentence."

The psychology underneath the architecture. A study of the champion consumer whose reading of symbols sets the current the rest of the country follows.

Read the introduction β†’